BEST OF GENRE

CLIP-BASED

A single spot  to promote a programme or season of programming from within each of the below genres, only using clips.

Maximum duration 120”, and only a single version to be entered

/ 1. BEST ENTERTAINMENT / REALITY

Encompasses game shows, stand-up comedy, live shows, list shows, any form of reality or non-scripted entertainment television. This should include only clips but these clips, or stills, can be treated or overlaid with graphics. If over 50% of the spot is created from originated shot material, or animation, then it should be entered in originated.

Maximum duration: 120”. 

/ 3. BEST FACTUAL 

Encompasses all current affairs, documentaries and investigative journalism. Lighter content should be entered in category 9-Best Lifestyle. This should include only clips but these clips, or stills, can be treated or overlaid with graphics. If over 50% of the spot  is created from originated shot material, or animation, then it should be entered in originated.

Maximum duration: 120”. 

/ 5. BEST SPORTS

This should include only clips but these clips, or stills, can be treated or overlaid with graphics. If over 50% of the spot  is created from originated shot material, or animation, then it should be entered in originated. Factual shows about a sport, or set behind the scenes of a sport, are not eligible to this category and should be entered in category 3-Best Factual Clip Based.

Maximum duration: 120”.

ORIGINATED

A single spot to promote a programme or season of programming from within each of the below genres, not using clips.

Maximum duration 120”, and only a single version to be entered. 

/ 2. BEST ENTERTAINMENT / REALITY

Encompasses game shows, stand-up comedy, live shows, list shows, any form of reality or non-scripted entertainment television.

Maximum duration: 120”.

/ 4. BEST FACTUAL 

Encompasses all current affairs, documentaries and investigative journalism. Lighter content should be entered in category 9-Best Lifestyle.

Maximum duration: 120”.

/ 6. BEST SPORTS

Can incorporate some clips alongside originated material. But the creative idea should consist mainly of originated material. If, for example, the spot was made of 100% clips but the clips had been visually treated, in some way, then it should be entered in clip-based. Factual shows about a sport, or set behind the scenes of a sport, are not eligible to this category and should be entered in category 3-Best Factual Clip Based.

Maximum duration: 120”.

Combined

/ 7. BEST DRAMA

A single spot to promote a drama or a season of drama.Can be clip-based or originated. Maximum duration: 120”

/ 8. BEST FILM

A single spot to promote a film or season of films.

Can be clip-based or originated. Maximum duration: 120”.

/ 9. BEST LIFESTYLE

A single spot to promote a lifestyle-orientated show. Includes content that affects people’s ordinary lives e.g. programs on interior design, home improvement, personal makeover, food and lighter less current affairs focused shows.

Can be clip-based or originated. Maximum duration: 120”. 

/ 10. BEST SCRIPTED COMEDY

A single spot to promote a scripted comedy or season of scripted comedy.

Can be clip-based or originated. Maximum duration: 120”.

/ 11. BEST KIDS

A single spot to promote a kids’ programme or season of kids’ programming.

Can be clip-based or originated. Maximum duration: 120”.

/ 12. BEST SEASON

A single spot for a season, line-up, scheduling stunt or special event.

Can be clip-based or originated. Maximum duration: 120”.

SINGLE SPOT AWARDS

/ 13. BEST BRAND SPOT

For a brand, channel, or platform. A brand spot is defined as a spot that sells the promise of the overall offering of the brand, channel or platform. Maximum duration: 120”.

/14. SOMETHING FOR NOTHING

An originated spot, shot or created on a shoe-string, of less than £5K. Not for animated spots or extensive motion graphics jobs. These should be entered into the animation/motion graphic categories. Budgets do not need to be submitted but entries should take on the spirit of the category, which is about showcasing exceptional creativity in the idea, despite there being minimal budget spend. All spots should, in the main, be originated.  Clips can be utilised provided there is a clear and originated creative wrapper, or idea to hold them. Entries including stock footage and/or simple design are acceptable as long as it is clear that the clips, or design work, would not cost more than £5k.

Maximum duration: 120”.

/ 15. BEST KEY ART

Any single static image used for the promotion of a show or channel. Must include all messaging and branding. Clean imagery to be entered in category 31-Best Key Visual. 

/ 16. BEST UK PRODUCTION FOR NON-UK BROADCAST

A single spot made by a team based in the UK for a non-UK broadcast.

Can be clip-based or originated. Maximum duration: 120”.

/ 17. BEST REACTIVE WORK

What happens when there is a huge change caused by a national or global event? We want to see work that captured the imagination of the audience as schedules changed and shows were dropped. Can be a promo, piece of digital content or branding that was created in super-fast turnaround time to get a message out there.

A single piece of work. Maximum duration: 120”.

Media

/ 18. BEST 360 CAMPAIGN

Entry must be for a single 360 campaign.

Entry requirements are different this year. Please submit a reel (now accepted) or comp all the elements together with an explanatory caption (if required) between each item. There is no limit to the number of pieces of work you can enter but the overall length of the entry must be no longer than 300” maximum.  

/ 19. BEST ON-AIR CAMPAIGN 

Entry must be for a single campaign for a programme, brand, channel or platform.

Entry requirements are different this year. Please submit a reel (now accepted) or comp all the elements together with an explanatory caption (if required) between each item. There is no limit to the number of pieces of work you can enter but the overall length of the entry must be no longer than 300” maximum. 

/ 20. BEST PRESS / OUT OF HOME 

A single campaign for a programme, brand, channel or platform. Can include experiential, press, poster and digital OOH, PDFs or video. Should not include social content. There are separate categories for social campaigns (21-Best Use of Social Media: Paid Support and 22-Best Use of Social Media: Organic Support).

Entry requirements are different this year. Please submit a reel (now accepted) or comp all the elements together with an explanatory caption (if required) between each item. There is no limit to the number of pieces of work you can enter but the overall length of the entry must be no longer than 120” maximum. 

/ 21. BEST USE OF SOCIAL MEDIA: PAID SUPPORT

Social content that is aimed at attracting a new audience. Please enter work that shows excellence and creativity in supporting the launch of a programme or service. Typically the content will be part of a wider campaign and must have media spend pushing it out. If the content was made for organic use and performed well, leading to some media spend being put behind it, then it should still be entered in category 22- Best Use of Social Media: Organic Support. The same content should not be entered in both categories. 

Entry requirements are different this year. Please submit a reel (now accepted) or comp all the elements together with an explanatory caption (if required) between each item. There is no limit to the number of pieces of work you can enter but the overall length of the entry must be no longer than 120” maximum. 

/ 22. BEST USE OF SOCIAL MEDIA: ORGANIC SUPPORT 

Social content that is aimed at the channel’s / brand’s existing audience. Please enter work that shows excellence and creativity in social media in supporting an ongoing programme, season, channel or service. Typically this content will have been generated by the channel for use on their own social feeds. If it was part of a wider paid campaign and subsequently placed on the channel’s feed then it should be entered in category 21-Best Use of Social Media: Paid Support as it was made for a paid campaign. The same content should not be entered in both categories.

Entry requirements are different this year. Please submit a reel (now accepted) or comp all the elements together with an explanatory caption (if required) between each item. There is no limit to the number of pieces of work you can enter but the overall length of the entry must be no longer than 240” maximum. As organic social content is usually longer than paid this has a longer time allowance. 

/ 23. BEST IDENT

For a channel, brand, platform, programme or season.

Entry requirements are different this year. Please submit a reel (now accepted) or comp all the elements together with an explanatory caption (if required) between each item. There is no limit to the number of pieces of work you can enter but the overall length of the entry must be no longer than 180” maximum. Can include interstitial content and teasers. 

/ 24. BEST CHANNEL BRANDING

How does your brand live across different platforms? This is the award for OSP, promo packaging, digital and social branding, OOH branding – anywhere that the brand is delivering a message. 

Entry requirements are different this year. Please submit a reel (now accepted) or comp all the elements together with an explanatory caption (if required) between each item. There is no limit to the number of pieces of work you can enter but the overall length of the entry must be no longer than 300” maximum, with examples of content from across all media demonstrated. 

/ 25. BEST SPONSORSHIP / BRAND PARTNERSHIP

Demonstrating innovative and creative partnership integration or a sponsorship campaign with a strong creative effect and success. Can include sponsorship bumpers, branded content, examples of product integration.

Entry requirements are different this year. Please submit a reel (now accepted) or comp all the elements together with an explanatory caption (if required) between each item. There is no limit to the number of pieces of work you can enter but the overall length of the entry must be no longer than 180” maximum. 

CRAFT

/ 26. BEST USE OF ANIMATION

A single spot or ident that uses animation in order to convey its message. There should be minimal, if any clips.

Maximum duration 120”.

/ 27. BEST USE OF MOTION GRAPHIC DESIGN

A single spot, or ident, that utilizes outstanding motion graphics in order to deliver the creative idea. In most cases the motion graphics will be supplemental to the spot and work hand in hand with clips, or another device.

Maximum duration 120”.

/ 28. BEST USE OF DIRECTION

A single spot, or up to 3 idents (comped together), that demonstrate incredible direction in either shot content, or animation.

Maximum duration: 120”.

/ 29. BEST USE OF EDITING

A single spot demonstrating high-quality editing that helps to deliver the idea in a creative and stand out way.

Maximum duration: 180”

/ 30. BEST USE OF HUMOUR

A single spot that uses humour to deliver the key message.

Maximum duration: 120”.

/ 31. BEST KEY VISUAL

A single image that utilizes photography, graphic design or illustration to deliver the creative message without any branding, typography or messaging.

Entries should be a PDF, or JPEG, of the key visual only. 

/ 32. BEST USE OF MUSIC

A single spot, or up to three idents (comped together), that demonstrate outstanding use of music to drive the creative idea. Can be TV, radio or social. Music should be the driving force in the spot. Sound design should be incidental as a result. Please do not enter the same work into 33-Best of Sound Design.

Maximum duration: 120”. 

/ 33. BEST USE OF SOUND DESIGN

A single piece of work, or up to three idents (comped together), that demonstrate how sound design is integral to the creative idea. Can be TV, radio, podcast or social. Sound design should be the driving force in the spot. Music should be incidental as a result. Please do not enter the same work into category 32-Best Use of Music.

Maximum duration: 120”. 

/ 34. BEST USE OF VOICE

A single piece of work, or up to three examples (comped together), where the use of voiceover is integral to the creative idea. Can be TV, radio, podcast, social or continuity.

Maximum duration: 120”.

/ 35. BEST USE OF SCRIPT WRITING

A single piece of work that demonstrates outstanding script writing. Can be any media e.g. broadcast, digital, social radio or print. The script should be at the core of the idea and instrumental in delivering the message. It should be at least a few sentences long, anything shorter should be entered in 36-Best Copywriting.

Maximum duration: 120”.

/ 36. BEST USE OF COPY WRITING

A single piece of work that demonstrates outstanding copywriting. Can be any media e.g. broadcast, digital, social, radio or print. The copy should be a sentence or two at the most. Anything longer should be entered in 35-Best Script Writing. Please highlight the copy being referenced where necessary.

Maximum duration: 120”.

EFFECTIVENESS

/ 37. BEST MEDIA PLANNING

A proven success in media planning. Please refer to the crib sheet for the judging criteria.

Maximum length for creative examples is 180”.  Entry requirements are different this year. Please submit a reel (now accepted) or comp all the elements together with an explanatory caption (if required) between each item. This award will be judged by a panel of experts from Media Planning across broadcasters and agencies.

/ 38. BEST PRODUCTION

A proven success in production where production issues occurred and the skills of the producer, and production team, helped to deliver a fantastic piece of work, or campaign. The award is for production excellence and not, for example, the ability of a producer to handle large workloads or multiple projects. More than one example can be used to illustrate your case (provided they are from the same campaign) but the award will be judged on production excellence and not quantity of work. 

Entry requirements are different this year. Please submit a reel (now accepted) or comp all the elements together with an explanatory caption (if required) between each item. Please refer to the crib sheet for judging criteria. This award will be judged by a panel of experts from production across broadcasters and agencies. Please note: only the production team who managed the production are able to enter this category. Maximum duration: 180”.  

Grand Prix

/ 39A. BEST NEWCOMER: CREATIVE

/ 39B. BEST NEWCOMER: DESIGN

/ 39C. BEST NEWCOMER: MARKETING

/ 39D. BEST NEWCOMER: PRODUCTION

Open to single entrants who are 2 years, or less, in the following categories: Creative, Design, Marketing or Production role. There is no limit to the number of pieces of work you can enter but the maximum length of the entry must be no longer than 180”.

Please comp all elements together with an explanatory caption (if required) between each piece of work. Alternatively, please submit a reel. Entrants must be nominated by a senior manager who will be required to supply supporting documentation giving the reason(s) why they are a rising star and the exact role(s) they played in each of the work submitted. The first entry, to all 4 categories, is free to all Broadcast Sponsors only.

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/ 40. INCLUSION & CHANGE AWARD

A campaign, promo or piece of creative work that has helped to contribute to societal change. Examples include, but are not limited to: work to promote diversity, inclusion or equality. Work to highlight issues around physical and mental health. CSR work. Any media is accepted.

Entry requirements are different this year. Please submit a reel (now accepted) or comp all the elements together with an explanatory caption (if required) between each item.

There is no limit to the number of pieces of work you can enter but the maximum length of the entry must be no longer than 120”.

An explanatory writeup can be submitted, if you wish.

The first entry is free to all broadcast sponsors only. 

/ 41. CREATIVE BRAND OF THE YEAR

The brand/channel that, throughout the year, has blown its audience away with incredible creative, great thinking and effective solutions. All media showcasing the channel’s output is accepted. This can include print, OOH, experiential, organic/paid social, CRM, on-air or any audience touchpoint that the team has worked on.

Entry requirements are different this year. Reels are now accepted. Alternatively, please comp all the elements together with an explanatory caption (if required) between each item. There is no limit to the number of pieces of work you can enter but the overall length of the entry must be no longer than 360” maximum and include an explanatory write up, 300 words maximum. 

/ 42. CREATIVE TEAM OF THE YEAR

This award is given to the team which is the most successful, based on a calculation of the number of wins.

Points are awarded for Gold (7), Silver (3) and Bronze (1) wins.

The highest total wins.